Consumers' perceived value and use intention of cashless payment in the physical distancing context: evidence from an Asian emerging market

PurposeCOVID-19 and its measures such as physical distancing have shifted consumer payment behaviors toward cashless payment. Physical distancing is likely to remain a norm for some time to come and will be relevant in any future pandemics. This study aims to examine the impact of consumers' perceived value of cashless payment on their use intention in the physical distancing context, with the mediating role of psychological safety and the moderating role of trust propensity.Design/methodology/approachThis study used a survey method to obtain data from 690 consumers in an Asian emerging market, i.e. Vietnam. The data were analyzed using different statistical methods, including structural equation modeling.FindingsResults show that perceived value of cashless payment positively affects use intention, and this effect is mediated by psychological safety. Furthermore, trust propensity has a positive moderating effect on the link between perceived value and psychological safety.Practical implicationsThis study's findings provide implications for retailers and other stakeholders in implementing and promoting cashless payment systems, especially in the physical distancing context.Originality/valueThis study is among the first attempt to explain the relationships between consumers' perceptions, feelings of psychological safety and use intention toward cashless payment in the physical distancing context. The study's findings may also be relevant to any future pandemics.

Model Construction and Empirical Study on Unsustainable Usage Behavior of Paid Knowledge Users

Knowledge payment is a new method of electronic learning that has developed in the era of social media. With the impact of the COVID-19 pandemic, the market for knowledge payment is rapidly expanding. Exploring the factors that influence users' sustained willingness is beneficial for better communication between knowledge payment platforms and users, and for achieving a healthier and more sustainable development of the knowledge payment industry. The model of unsustainable usage behavior of knowledge payment users was constructed on the basis of expectation inconsistency theory, price equilibrium theory, and perceived value theory, using the 'cognitive-emotional-behavioral' model framework of cognitive emotion theory. The data were collected from 348 users through a web-based questionnaire and analyzed using structural equation modeling. Findings show that expectation inconsistency, price equilibrium, and quality value, emotional value, and social value have significant effects on discontinuous use intentions. Discontinuous use intentions also significantly affect discontinuous use behavior. © 2013 IEEE.

Precursors and Outcomes of Perceived Value in Achieving Student Loyalty in Open Distance Electronic Learning Institutions

The Covid-19 pandemic resulted in contact universities entering the distance learning market, creating new competition for Open Distance Electronic Learning (ODeL) institutions. To achieve sustainable competitive advantage, these institutions need to formulate sound strategies to attract and retain students. This study investigated the precursors and outcomes of perceived value in achieving student loyalty in ODeL institutions. A quantitative approach was employed to gather data using self-administered online questionnaires, with 1 430 responses. The partial least squares structural equation modeling technique was used to test the proposed model. The results indicate that an ODeL institution's reputation and service quality positively influence student value, while the outcomes are trust, commitment, and student loyalty. However, institutional reputation was found to have more influence on student value than service quality, and commitment had more influence on loyalty than trust. While a number of studies have been conducted on the relationship between the variables/constructs, service quality and reputation as determinants of customer value and trust and commitment's influence on loyalty, they do not show the differences in the magnitude of each variable. This study showed that although all these factors correlate and positively influence one another, there are major differences in the magnitude of influence. It is thus recommended that ODeL institutions should formulate strategies aimed at enhancing institutional reputation, value, and student commitment in order to retain student loyalty. © International Network for Higher Education in Africa, University of Kwazulu-Natal. All rights reserved.

Keep Calm and Go Out: Urban Nature Exposure, Mental Health, and Perceived Value during the COVID-19 Lockdown

The COVID-19 pandemic has highlighted the importance of incorporating nature-based solutions in urban design, in order to create sustainable and resilient cities. Inspired by these events, the present study aims at exploring the mental health benefits of nature exposure during the outbreak. Secondarily, we investigate changes in use patterns towards urban green spaces (UGS) and urban blue spaces (UBS) and whether extreme conditions, such as these of a lockdown, can lead to an increase in people's appreciation of urban nature. Through an online survey, we observed that the pandemic resulted in a decrease in the frequency of visitation to UGS/UBS (p < 0.001). Significant differences were found for exercise (p < 0.001) and socialization (p < 0.05) as main drivers for visiting urban nature pre- and post-lockdown. Accordingly, visitation rates for forests (p < 0.05), playgrounds (p < 0.001), and the sea (p < 0.001) differed significantly when comparing the two periods. In people's perception, UGS/UBS are important for the urban fabric (89%). Our structural equation model indicated that nature exposure had a beneficial effect on participants' mental health (p < 0.001). Pathways that explain the relationship between nature exposure and post- lockdown value were nature relatedness, motivation, and perceived importance of UGS/UBS. No mediation could be extracted for nature exposure and mental health. Our findings show the positive association between nature exposure and mental health improvement, especially in times of crisis, as well as a shift in the "value domain” towards urban nature.

Research on the Sustainable Development Strategy of Online Learning: A Case Study of YouTube Users

Amid the COVID-19 pandemic and the widespread adoption of mobile devices, video-based online learning has emerged as a critical mode of education. However, empirical research on the determinants of online learning behavior and intention among video users remains scarce. To explore the factors influencing the continuous intention of users to engage in YouTube video-based online learning, the present study drew on the perceived value theory and the ECM perspective to construct a model. This study is a quantitative study in which 669 valid data were collected from online users of online learning and communication communities through online questionnaires distributed by non-probability sampling, and the constructed model was tested using SPSS 27.0 and AMOS 27.0. The results revealed that perceived value had a positive direct effect on continuous intention and an indirect effect through satisfaction on continuous intention. Therefore, to effectively and sustainably promote video-based online learning, measures should be taken to enhance users' continuous intention and retention. Thereafter, suggestions for further research were proposed.

Perception study of perceived value and social influence of digital health services in Indonesia.

BACKGROUND: Healthtech has become a nascent sector of the internet economy since the emergence of the COVID-19 pandemic in 2020. Telemedicine features are facilitated, such as teleconsultation, e-diagnosis, e-prescribing, and e-pharmacy. However, the intention to use digital health services in Indonesia is still underdeveloped though the sales of other risk-free e-commerce products are high enough. OBJECTIVE: This study aims to assess the human perception of perceived value and social influences regarding the intention to use digital health services. METHODS: Google Forms web link is employed to disseminate a set of 4-Point Likert scale questionnaires. In total, 364 complete responses are collected-back. A descriptive approach is employed to process the data using Microsoft Excel and SPSS software. Validity and reliability are quantified using the item total-correlation method and Cronbach's Alpha coefficient. RESULTS: Only 87 respondents (24%) ever used digital health services, of which Halodoc (92%) is the most preferred application, and teleconsultation became the most popular service to access. Out of four, the average score is 3.16 for perceived value and 2.86 for the social influence dimension. CONCLUSION: Most respondents, not dependent on user experience, perceive more values obtained using digital health services, such as time and money savings, convenience, flexible order time, undiscovered identity, adventurous experience, and enjoyment. Another finding of this research proves that some social influences from family, friends, and mass media also bring effect to amplify the intention to use. A low level of trust is assumed to be the cause of a small number of users.

How do hotel star ratings affect the relationship between environmental CSR and green word-of-mouth?

Hotels have increasingly engaged in environmentally responsible initiatives to demonstrate their commitment to environmental concerns and sustainable hospitality and tourism. These initiatives are expected to become even more popular in the context that the COVID-19 crisis has driven people to further acknowledge the importance of the ecosystem. This study aims to examine how hotels' environmental corporate social responsibility (CSR) affects customers' green word-of-mouth (WOM). Structural equation modeling was employed to analyze data from an online survey of 749 Chinese respondents. The findings reveal that hotels' environmental CSR indirectly enhances customers' green WOM intention via green perceived value (i.e., cognitive route) and green hotel pride (i.e., emotional route). Furthermore, the indirect effects of hotels' environmental CSR on customers' green WOM are more substantial for hotels with higher star ratings. These findings offer valuable insights for hoteliers to develop genuine environmentally responsible initiatives that can generate positive customer responses.

Utilitarian and Hedonic Motivation in E-Commerce Online Purchasing Intentions

This study uses the theory of social learning to investigate the relationship between hedonic and utilitarian motivation and e-commerce online shopping intentions. Based on a literature review, four hypotheses and eight sub-hypotheses are proposed. The study's novelty derives from the study region and the implications of the COVID-19 pandemic. The results indicate a correlation between utilitarian and hedonic motivation and online shopping intentions, while information searching is a significant predictor of online purchase intentions. This paper contributes to both the academic and practical fields, and e-vendors can use it as a framework to manage website activity.

Food and Beverage (F&B) Consumption Behavior Changes During COVID-19 in the Taiwan's Aging Society

This study examines the relationships among perceived value, trust, electronic word of mouth (eWOM), and online purchasing intention to determine Food and Beverage (F&B) consumption behavior changes in Taiwan's aging society since the onset of COVID-19. The 305 valid online questionnaires received from people above the age of 55 who had prior online purchasing experience of F&B products in the past year in Taiwan have been obtained to implement data analysis through confirmatory factor analysis and structural equation model. The results reveal that eWOM positively affects trust, both eWOM and trust positively affect perceived value, and perceived value positively affects online purchasing intention. While eWOM and trust do not have a direct positive effect on online purchasing intention, perceived value has a mediation effect on the relationship between eWOM and online purchasing intention and the relationship between trust and online purchasing intention. Lastly, this study proposes pragmatic suggestions to merchants to better adapt to ever-changing consumer behavior. © 2023,International Journal of Business. All Rights Reserved.

Factors influencing the adoption intention of using mobile financial service during the COVID-19 pandemic: the role of FinTech.

Access to financial services is regarded as one of the most pressing issues confronting communities worldwide sequel to the COVID-19 pandemic. In this regard, FinTech applications such as mobile financial service (MFS) play an essential role in building resilience during the pandemic. Hence, the aim of the study is to investigate the role of MFS platforms in economic resilience by empirically evaluating the determinants that influence the intention of Bangladeshi users toward adopting MFS platforms during the COVID-19 pandemic, through an extension of the Unified Theory of Acceptance and Use of Technology (UTAUT). Using the core structures of the UTAUT, the theoretical model was constructed based on the consumption attributes of financial services such as perceived value, as well as additional situational factors from the extended valence framework, including risk and trust. To test the model, data was obtained from 227 potential MFS users in Bangladesh with the aid of a structured questionnaire survey. Subsequently, the Structural Equation Modeling (SEM) approach was used to analyze the data. The findings showed that social influence, perceived trust, and perceived value are strongly related to the intention of users to adopt MFS platforms, whereas, perceived risk, performance expectancy, and effort expectancy were observed to influence users' perceived value of the MFS platforms during the COVID-19 pandemic. Interestingly, the study results indicated that the users' perceived risk did not influence their intention to adopt MFS platforms during the pandemic. Therefore, the suggested adoption of the MFS framework during and after the pandemic could contribute to the existing research on the adoption of information technology (IT) through the expansion of the UTAUT, in which the performance and effort expectancy of users influence their intention to indirectly adopt MFS through perceived value. Finally, the significant policy implications and future research directions are further addressed.

Antecedents of Intention to Repurchase in Travel Agencies with Physical and Virtual Stores

Objective: Identify the influence of perceived value (quality, emotion, price and reputation), trust (company and third parties) and the need for interaction in the repurchase intention, considering travel agencies in relation to physical and online stores. Methodology/Approach: A survey was carried out with 155 respondents. The statistical technique used was Structural Equation Modeling (SEM), through which the conceptual model was tested.Originality/Relevance: In a competitive market environment and with the result of technologies and the incidence of the COVID-19, it is important to identify the elements that affect new purchases in players that have physical and virtual stores, as well as the users' preference.Results: The results suggest that the possibility of negotiations and knowledge about the company can be fundamental factors for the behavior of new purchases.Theoretical/Methodological contributions: Elements related to price have a greater influence on repurchase intention in stores with physical format. The study shows that emotional aspects have a greater influence on repurchase intention in stores in the virtual format, in addition to suggesting that quality and trust in third parties are no longer a barrier in the virtual environment based on the repurchase behavior.

The Influence of Characteristics of Mobile Live Commerce on Purchase Intention

Mobile live commerce is emerging as a new distribution channel as connectivity and information sharing become easier due to the increase in the use of SNS and mobile phones. Nevertheless, there is a lack of research in this field, and it is meaningful to look at how this new technology-based commerce leads to purchase intention in terms of the value of shopping perceived by consumers. This study aims to (1) analyze the characteristic factors of mobile live commerce, which is rapidly emerging due to brisk changes in the distribution industry in the non-contact era;and (2) verify the relationship between shopping value and purchase intention. We analyzed 283 surveys using partial least squares structural equation modeling (PLS-SM) with statistical product and service solutions (SPSS) and R-programming. We inferred that convenience, ubiquity, social presence, attractiveness, and vividness were the characteristics of mobile live commerce that had a positive effect on the pleasure value, and that social presence, attractiveness, vividness, professionalism, information quality, and compatibility had positive effects on the perceived value. The hedonic value also had a positive effect on the perceived value, and both pleasure and perceived values had strong positive effects on the purchase intention. However, the professionalism of the sources did not affect the hedonic value, and the convenience and ubiquity did not affect the perceived value.

HAVE EMOTIONS UNLEASHED BY THE PANDEMIC INFLUENCED OUR PERCEPTION OF VALUE?

Objective: The objective of this study is to examine the relationship between emotions, risk perception, perceived value, and brand loyalty during a global crisis to understand how incidental emotions, in other words, non-decision emotions, can influence consumer perceptions of value of goods, and brand loyalty. Methodology/approach: Using data collected from 290 Brazilians during the Covid-19 pandemic, a structural model based on risk perception, positive and negative emotions, perceived value, and brand loyalty, was proposed, and empirically tested. Originality/Value: This research validates incidental emotions can impact perceived value. Thus, the research increases the understanding of the role of emotions in the consumer-product-brand relationship. Second, the study makes a methodological contribution by analyzing the relationships between crisis perception, positive and negative emotions, perceived value, and brand loyalty in a real situation. It is noteworthy that studies about incidental emotions in consumer behavior are usually induced by experiments. Results: Results show that respondents felt alert and attentive, and these emotions played a significant role in the relationship between emotions and perceived value during the pandemic. It was observed that risk perception influences negative and positive emotions but does not directly influence brand loyalty. Theoretical and practical contribution: The results provide support for the model, where incidental emotions influence perceived value. Therefore, the study contributed to the literature by examining and confirming the relationship between incidental emotions and perceived value. However, risk perception and emotions do not directly influence brand loyalty. Developing products and services that solve the problems arising from the emotions experienced during a crisis can increase consumer interest. As a social contribution, the research shows that goods and services can help in emotional regulation. © 2023 Universidade Nove de Julho-UNINOVE. All rights reserved.

Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India

The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines the intention of specialty eateries to adopt digital branding. Additionally, the research investigates the mediating influence of digital support and awareness on the adoption of digital branding. A detailed Google-form-based survey was conducted on 231 small cafés and restaurants in Maharashtra's major cities that opened after COVID-19 (Mumbai, Pune, Nagpur, and Thane) to collect primary data. The data was analysed using the AMOS (Analysis of Moment Structures) program. The study concludes that digital branding plays a crucial role as an independent branding strategy and enhances the performance of specialty eatery start-ups in the post-pandemic era. Furthermore, the study highlights the significant mediating effect of digital support and awareness on the adoption intention of digital branding. This research is the first of its kind to examine the intention of startups in the specialty eatery industry to use digital branding to reach their intended audience. The study utilizes a quantitative approach, contributing to the respective research area that has been predominantly qualitative in previous studies regarding digital branding adoption. The findings of this research provide valuable insights for specialty eatery start-ups and other related businesses to enhance their digital branding strategies. © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.

The role of health and safety protocols and brand awareness for the recovery of hotel activity following a health crisis

Purpose: This paper examines whether following a health crisis the use of health and safety protocols and hotel brand awareness influences hotel perceived value and intention to visit. Design/methodology/approach: Using an experimental design, the study evaluates the effectiveness of the use of health and safety protocols and the moderating effect of brand awareness on perceived value and intention to visit. Findings: The results show that the hotels using health and safety protocols (compared to those that do not use them) will achieve a higher perceived value and intention to visit. In addition, the awareness of brand does not moderate the effect of the health and safety protocols on perceived value and intention to visit. Practical implications: This research identifies mechanisms for future consideration by hotel companies to promote the recovery of their activity after a health crisis. Specifically, using health and safety protocols will result in the market evaluating the brand more highly and produce a greater intention to visit. At the same time, the research indicates that regardless of whether the brand is well-known or not, the use of a health and safety protocol is advantageous. Originality/value: This study offers new insights that can be useful for developing a resilient hotel sector in the face of future health crises. Specifically, the results show progress in understanding the effects that the use of health and safety protocols and brand awareness have on key consumer variables for the recovery of the sector in a post-pandemic context. © 2023, Emerald Publishing Limited.

Influence of First-Time Visitors' Perceptions of Destination Image on Perceived Value and Destination Loyalty: A Case Study of Grand Canal Forest Park, Beijing

During the COVID-19 pandemic, urban forest parks are becoming increasingly significant for recreation and relaxation, not just for urban residents but also for tourists. This study empirically examined the structural relationships among first-time visitors' perceptions of destination image, perceived value and destination loyalty through structural equation modeling. Additionally, the mediating influence of perceived value and the moderating effect of gender were investigated as well. The Grand Canal Forest Park in Beijing was selected as the case study. In total, 486 questionnaires that were considered to be legitimate were gathered and afterwards analyzed. The results revealed that first-time visitors' perceptions of destination image can positively and significantly affect their perceived value and destination loyalty. In addition, perceived value partially mediates the relationship between first-time visitors' perceptions of destination image and destination loyalty. Moreover, the findings of the examination of the moderating effects showed that gender has substantial moderating effects on the relationships described above. The theoretical and practical implications, limitations and future research of the current study are also discussed. © 2023 by the authors.

Psychological antecedents of telehealth acceptance: A technology readiness perspective.

The ongoing coronavirus pandemic has been threatening the healthcare system. In this context, telehealth is a potential solution to deliver effective and safe health care to the public. To facilitate the application and acceptance of telehealth, a good understanding of psychological determinants is of great importance. Therefore, this study aims to examine the public's positive and negative mindsets towards telehealth. A theoretical model was established by employing the technology readiness model and perceived value theory. To empirically test the relationships between constructs, a total of 500 responses from residents in Singapore were collected; thereafter, structural equation modeling was performed. The results indicate that discomfort negatively impacts perceived value whereas optimism and innovativeness positively impact users' perceived value. Further, perceived value positively impacts the acceptance of telehealth via attitude. Demographic factors (i.e. internet literacy, age, education) can also influence certain aspects of technology readiness (e.g. innovativeness, optimism). Moreover, social influence is an important moderator between perceived value and the acceptance of telehealth. The empirical findings enhance the understanding of users' psychology concerning telehealth and provide policy recommendations regarding the development of telehealth to improve public health.

Untangling the effect of cognitive trust and perceived value on health-related information seeking, sharing and psychological well-being: Motivations sought perspective

Previous literature has documented that mobile application utilization increased exponentially throughout the ongoing COVID-19 epidemic. To comprehend the possible antecedents of individuals' psychological well-being, this research invokes motivation theory and associated literature on perceived assessment (cognitive trust, perceived value, and perceived threat) to comprehensively investigate the determinants of factors influencing mobile app users' health-related information behaviors and psychological outcomes. Data were gathered collected from 898 users of mobile apps, and this article adopted structural equation modeling (SEM) to evaluate the hypothesis generation model. Obtained findings demonstrated that cognitive trust and perceived value positively impacted seeking and sharing health-related information, which subsequently benefited individuals' psychological well-being during the public health crisis. Furthermore, perceived threat exerted a negative impact on seeking and sharing health-related information. These results contribute to existing studies on psychological well-being by broadening the antecedence domain of information practices and revealing the underlying psychological mechanism behind this dynamic process. This study could also benefit practitioners by providing insights into embedded system and mobile app development, which would play a pivotal role in enhancing user experiences that optimize psychological well-being. © 2023 Elsevier Ltd

Millennials, COVID-19, and its impact on perception: the case of the banking system

Customer loyalty strategies of retailing banks are facing growing uncertainty among Millennials, with high attrition rates after only a few years. Besides, the COVID-19 pandemic and its social and economic consequences are severely hitting Millennials, and the retail banking sector seems to be frontline with people in turbulent times. In this paper we analyse the antecedents of customer loyalty intentions and switching intentions of people aged 18-25 towards their banks, using the same model before the crisis and 15 months after the beginning of the crisis. The studies are validated and compared using PLS-SEM, and show that trust and commitment still play a mediating role between classic antecedents and simple loyalty intentions. However, the influence of trust, commitment and loyalty intentions to limit switching intentions is fading through time, as if the COVID crisis contributed to an accelerated deterioration in the structure of usual relationships between constructs linked to loyalty. The explosion of switching intentions is analysed and relativised, and we provide operational suggestions for loyalty strategies addressing Millennials. Copyright © 2022 Inderscience Enterprises Ltd.

Determinants of Insurance Awareness and Perceived Value and Their Impact on Unit Linked Insurance Customer Retention with COVID-19 Pandemic as Moderator

The study aims to analyze pandemic life insurance companies faced matter of concerning to extension of customers of unit linked insurance policies during the COVID 19. Unit-linked life insurance product has become a major contributor to the company's profits. This study aims to investigate the factors that influence insurance awareness and perceived value and their impact on customer retention with the COVID 19 pandemic as a moderator. Design/methodology/approach. This study conducted an online survey and total of 230 completed questionnaires were collected from customers in Jakarta. The data was analyzed using SmartPLS software. Findings – Results indicate that insurance awareness, perceived value, and COVID 19 pandemic significantly influence customer retention. Insurance agents, psychological factors and financial literacy significantly influence insurance awareness. E-service quality significantly affects perceived value. The interaction between the COVID 19 pandemic and insurance awareness and the interaction between the COVID 19 pandemic and perceived value did not significantly affect customer retention. Originality/value – The study contributes to the marketing literature by proposing a conceptual model: the life insurance customer retention model. The findings offer practical guidance to life insurance companies to keep the customer loyalty. [ FROM AUTHOR] Copyright of Journal of Social Science (2720-9938) is the property of Ridwan Institute and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)